Adidas by Stella McCartney fall/winter 07 - Introducing Gym Dance

Adidas and Stella McCartney are unveiling the fall/winter 07 collection of the enormously successful collaboration that is entering its sixth season. Highlights include a new Dance segment within the Gym category and another Wintersports range as a follow-up to the highly acclaimed premiere from fall/winter 06 that proved to be the most successful product introduction since the beginning of the cooperation. Within Running many products are designed for pack away to allow taking along your favorite sportswear even in the smallest bag.

The new Gym Dance range bridges a gap between classic styling and contemporary sport. Soft and fluid shapes mixed up with silky fabrics, delicate detailing and tonal colors with shiny and matt contrasts express the mood and support the overall ambiance. Layering is a key theme in the category that also features oversized tees with graphic elements, chunky leg and arm warmers, which, combined with a classic pair of leggings, make the look complete.

Two products that set the direction for the category are the Dance Leotard and the Suriya shoe. The low-profile and feminine Suriya features chubby laces, and is pre-shaped into an active position to offer freedom of movement as well as a perfect feel for the ground.

Stella McCartney about the new category: ''I feel dance is more and more something people are inspired to do. It's a stylish, feminine and sexy sport but I actually don't necessarily think of it as a competitive sport but something that comes from the soul. It's a very enjoyable way to exercise."

The Wintersports pieces are designed with insulation and protection in mind. Highlights include the Wintersports Performance Jacket, with an integrated avalanche-protection system, a high-end Wintersports boot as well as seamless baselayers. A diverse range of silhouettes features feminine, figure-hugging outfits as well as pieces that are still sleek but draw inspiration from utility and military wear.

Running is the third key category, with “glow in the dark” executions and a focus on maximum visibility even at night. All products feature fluorescent accents and reflectivity elements; lightness and flexibility are evident in the designs, accented with clear materials, layered meshes and pack-away features.

Accessories remain an important part of the collection. This season the range was extended and features a special lanyard package as a highlight. Rope-like materials create a playful contrast to the muted colors of the collection, while the carabineer-inspired hearts click easily onto bags or apparel pieces.

The new season’s color palette is dominated by a natural look with soft tones such as new amande, light space or bronco as well as sophisticated darker blue shades and green tones whereas unexpected hues such as intense pink and electricity create a funkier edge to it.

The fall/winter 07 collection will hit retail in over 600 stores in August 2007, including high-end department stores, adidas Sport Performance stores, Stella McCartney stores and selected sports retailers all around the world. Alongside Gym Dance, Wintersports and Running, the fall/winter 07 range continues to offer highly functional products for Gym Yoga, Gym Studio and Tennis. Prices range from 15 Euros (Accessories) to 350 Euros (Wintersports Apparel).

Note: Adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Y-3: sports-inspired design collaboration with Yohji Yamamoto, Sport Heritage: Originals models). The adidas by Stella McCartney range is part of the adidas Sport Performance division.