Giorgio Armani says his career is “linked for life” to Richard Gere

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23 February 2009 | World Fashion Info

The Italian fashion designer claims his livelihood was transformed when his clothes were featured in Richard’s 80s movie ‘American Gigolo’, and credits the actor’s good looks with getting people interested in his brand.

He said: “Director Paul Schrader selected my designs for his film. The look was revolutionary for the time - when menswear turned elegant, with casual tailoring.

“Richard Gere was the dream actor and model - he had a sensuality in the way he moved. His character mixed rebellious unconventionality with style. Our careers are linked for life.”

The 74-year-old designer is equally as enamoured with Hollywood star Jodie Foster, who he dressed for the Academy Awards ceremony in 1995.

He said: “Jodie and I have similar personalities - we both know what we want and are clear in our decisions. When we started working together, twenty years ago, I appreciated the fact that she declared, ‘I’m an actor. You tell me what I should wear.’ She told me this was the best evening gown she ever wore because of its comfort, even fully beaded.”

Despite already boasting a legion of celebrity fans, Giorgio is always keen to push the boundaries of his brand.

In 2005, he launched a couture line – Armani Prive – despite many in the industry claiming there is no place for such lavish designs in today’s world.

Giorgio explained to the New York Magazine: “The first collection - just 35 outfits - was mainly evening wear. For some, couture is about costume and theatre. But not for me. I am creating this collection in a very thought-out, pragmatic way. This is about offering a very special, personalized service for my best clients.”


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