AKU Has a New Sales Manager

The company based in Montebelluna, North-Eastern Italy, a market leading manufacturer of technical outdoor footwear, welcomes new manager Mirco Battaglia in corporate team.

Montebelluna, April 2007 – In line with a corporate philosophy which is strongly focused on quality research, leading manufacturer of trekking and outdoor footwear AKU welcomes Mirco Battaglia in its team and appoints him as Sales Manager for the Italian market and Brand Manager for New Zealand Icebreaker brand of which AKU is the sole agent in Italy. Primary focus: studying and implementing strategic, innovative solutions in a more and more competitive, compound and demanding market.

In his turn, Battaglia will make his top skills and professional experience available to AKU, which he has gathered during his collaboration with worldwide famous, prestigious companies. After taking a degree in Business and Economics - soon followed by qualification masters in some important Universities - he was appointed for top-level assignments in the sales area in such companies as Benetton Sportsystem, Marcolin, The North Face, and Trudi.

“I am starting my collaboration with another number one company with great enthusiasm” Mirco said. And added: “I totally share AKU's rigour in the research for quality and excellence. In my position as a Sales Manager I'm going to focus my energy and resources in the promotion of client and market sensitive sales strategies. Because I believe the company's success is based on solid partnerships and on a more and more attentive service which is constantly open to customised solutions.”.

The same clarity and eloquence is also reserved to brand positioning and short-term development. As a matter of fact, the aim is to concentrate all strategic efforts on the consolidation of AKU's leadership and on a more and more marked impulse to the development of the newly acquired brand, distributed by AKU as a sole agent. Icebreaker – A merino wool outdoor clothing line. Says Mirco on this issue: “I'm going to work hard with my team in the next 3 years to definitely place AKU as Italy's number one specialist manufacturer of trekking and outdoor shoes. At the same time, I'm going to let the home sportswear world experience the commercial worldwide success of Icebreaker, so much so as to make Merino a self-standing product cluster for display in the best outdoor shops in Europe. Also, it will be my duty to implement research and the acquisition of NEW TRADEMARKS to be distributed on the Italian market“.

AKU is one of the first companies in the area of Montebelluna to have successfully specialised in the production of trekking and mountaineering shoes. AKU's philosophy is based on a resolute research for compromise-free quality as the result of a deep-going passion for the outdoor world. AKU products are the matching point of a traditional 'Montebellunese approach' as the leader of sports footwear, state-of-the-art technology, and a marked penchant towards advanced design. AKU is Italy's sole agent of: Icebreaker (Merino wool sports underwear). Please visit: www.aku.it.