This iconic staging of Fashion Week, held from 11th to 16th September at Feria de Madrid, boasted an outstanding programme of fashion shows, replete with a host of new features, including the incorporation of designers Alvarno, Ulises Mérida and Leyre Valiente - from SAMSUNG EGO -, and the participation of the brand, Desigual, not to mention the return of Maya Hansen and Rabaneda.

Another new development on this occasion consisted of MBFWM's promotion throughout the city, with broadcasts of the fashion shows being transmitted on screens at two emblematic venues in Madrid.

The design duo Alvarno received the L'Oréal Paris Award for Best Collection, whilst Dalianah Arekion received the L'Oréal Paris Award for Best Model on the Catwalk.

For his part, the young designer David Catalán was awarded the Mercedes-Benz Fashion Talent.

Madrid, 25th September 2014.- Mercedes-Benz Fashion Week Madrid (MBFWM), the leading point of reference for Spanish design throughout the world, organised by IFEMA, staged its 60th event from 11th to 16th September at Feria de Madrid. This is an iconic event for the Spanish fashion world, one that once again showcased Spain's fashion ideas and creative talent, and that featured some high participation levels, achieving a total figure of 44,897 visitors.

Over a period of six days - one additional day compared to recent years - the 41 most important Spanish designers of the moment presented their collections for Spring/Summer 2015, as part of a schedule of fashion shows that included 4 outstanding new incorporations - Alvarno, Desigual, Ulises Mérida and Leyre Valiente - and 2 returning designers - Maya Hansen and Rabaneda. As a whole, these new participants helped to boost the value of this grand showcase and enrich its appeal. They provided six different approaches to fashion, but in all cases packed with fashion appeal, creativity and skill, thus helping to fulfill the objective that MBFWM has pursued at all of its events over the last three decades, namely that of bringing together the most important figures on the Spanish fashion scene on each occasion.

Another important new development at this staging of MBFWM consisted of MBFWM's promotion throughout the city, based on broadcasts of the fashion shows on screens located at two ID 1033 0 1conic venues in Madrid: Platea Madrid, the new gastronomic/leisure multi-space located in the central Plaza de Colón; and Conde Duque, one of the most attractive cultural venues in the city, which presented a comprehensive programme of activities from 10th to 20th September in which fashion played the starring role.

The largest showcase for fashion and trends in Southern Europe Furthermore, on this occasion MBFWM coincided in terms of dates and venue with Momad Metropolis, the International Fashion Trade Show, and with the exhibitions known as Intergift, Bisutex and MadridJoya. These four trade fairs, all organised by IFEMA and key points of reference for the latest new trends within the clothing, footwear, fashion jewellery, jewellery, gift and decoration sectors, made up the largest global fashion and trends showcase in Southern Europe over a period of several days at Feria de Madrid. The new ideas presented by the 1,800 brands taking part at these trade shows, together with the creations of the designers participating at MBFWM, attracted more than 110,000 professionals from 70 different countries.

This coincidence also helped to create a significant degree of synergy amongst the different events and the main representatives operating within the field of fashion, both in Spain and abroad, thus strengthening Madrid's image as one of the leading exponents of the fashion industry.

Desigual opened the catwalk schedule of the 60th edition The opening of MBFWM on Thursday 11th September at 8.00 p.m. was entrusted to the brand, Desigual, one of the Spanish companies of greatest international renown, which chose Madrid to present its Women's Collection for Spring/Summer 2015, based on a show packed with colour and optimism.

The second day on the MBFWM programme kicked off with Devota&Lomba. On this occasion, this firm was be entrusted with opening the block of fashion shows staged by the Fashion Designers Association of Spain (ACME), which continued up until Monday 15th September. On the same Monday, a series of fashion shows were staged by the designers who do not belong to this association, accompanied by a double Swimwear session. Tuesday 16th, the last day of the programme, assumed the same format as in recent years, being devoted to the young designers who made up the SAMSUNG EGO showcase. These creators presented their collections at five double fashion shows.