Prada is teaming up with top fashion stylists to bring a new look to several of their biggest stores

In a project the design house is calling The Iconoclasts, four of the world’s most influential stylists will be given free reign to make over Prada stories in key cities.

The professionals will “transform the look of the sites” and help create a “new dynamic”, according to vogue.co.uk.

The concept will follow the fashion calendar and so will start in New York, where W magazine’s Alex White will set to work altering the Broadway flagship store.

From February 17, London’s Old Bond Street store will receive a makeover courtesy of Katie Grand, whose new magazine Love – which features British supermodel Agyness Deyn dressed as Queen Elizabeth on the cover of its debut – will launch at next week’s London Fashion Week.

Oliver Rizzo, who has worked on a host of publications including V, Another and Arena Homme Plus, will then take charge of Milan’s Via Monte Napoli.

Lastly, French Vogue editor Carine Roitfeld will make over the Avenue Montaigne.

Prada.com will feature details of all the takeovers as they happen.