Yerse at Designers & Agents in Los Angeles09 June 2014 | + Boyana Dimova
Founded by Lluis Genero Domenech under the name 'Fabrica de generos de punto' with a line based on knit pullovers for the whole family, Yerse has become progressively more global and changed business strategy to focus on complete looks for women.
Without losing its essence, knitwear, which is still highly present in all its collections, the brand began to intermingle different textures and materials, coming into the 21st century with its own, genuine brand essence.
From internal production to globalisation
In the 1960s, the brand carried out all of the weaving, sewing and finishing work. However in the 1980s the company began to outsource these processes, a development that culminated early this century. The main reason for this was to focus on generating value added and on design, as well as on the great challenge of internationalisation.
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