YMC (You must create) is formed in London in 1995 by Fraser Moss and Jimmy  Collins in response to increasing demand for stylish, functional,  modern clothing and became a highly significant design label.

In 2009 YMC opened their shop in Poland Street, Soho, with a further store in Hanbury Street, off brick lane, London E1 in 2001. The stores offer both own branded menswear,  womenswear and footwear as well as curiosities and hard-to-get niche brands.

The brand brings fresh inspiration to men's wardrobe and adds a subtle dose of femininity to those of ladies.

YMC will present their Spring-Summer 2015 menswear  collection during the London  Collections: Men, which will be held from 15th to 17th  of June 2014 in the UK.

   
Read more about the event and the brands that will  show their newest creations here: London  Collections: Men - Spring/Summer 2015

Photos: Models from YMC  Fall-Winter 2014/2015 menswear collection / fashionising.com