The UK’s leading product sourcing event returns to Excel London on 11th & 12th November!

Retailers and online sellers across the UK are under pressure to compete on price without compromising on quality. Branded goods are being discounted more heavily than ever, margins are being squeezed by rising costs, and shoppers are more willing than ever to switch away from familiar names. For businesses looking to launch or scale a product range, finding the right manufacturing partner, whether for a low MOQ white label product or a fully custom private label line, has never mattered more. The White & Private Label Expo returns to London this year, bringing together 16,000 attendees with the suppliers who can help.

Built for retailers, brand owners and e-commerce sellers at every stage, here's what attendees can expect at Excel London on 11th & 12th November.

300 White & Private Label Manufacturers

From low MOQ white label products to large-scale custom private label manufacturing, the show floor covers several key sectors, giving visitors the chance to compare suppliers face-to-face and find the right fit for their business, whatever stage they're at.

100 Expert Seminars & Keynote Talks

Hear from a hand-selected group of industry experts across both show days. Sessions cover the full spectrum of what it takes to start, grow, or scale a retail business, from e-commerce and retail strategy to white label sourcing and logistics.

Four Shows, One Free Ticket

The White & Private Label Expo is co-located with three other shows: Smart Retail Tech Expo, E-commerce, Packaging & Labelling, and Retail Supply Chain & Logistics Expo. One FREE ticket gives visitors access to all four, making Excel London a genuine one-stop shop for everything from manufacturing to delivery and everything in between.

Find out more on our website.

Register for your free ticket here.

Event details:

Dates: Wednesday 11th & Thursday 12th November 2026

Times: 10:00am–5:00pm (Wed), 10:00am–4:00pm (Thu)

Venue: Excel London